Shopify Checkout: The Best-Converting Ecommerce Checkout (2024)

The best-converting checkout with ShopPay

The world’s highest-converting, customizable, one-click checkout powers 10% of US ecommerce and is trusted by the biggest brands.

15%

Higher conversion than the competition1

644M

Global
customers

5.5B

Orders
processed

Start your free trial

1 Shopify's overall conversion rate outpaces the competition by up to 36% and by an average of 15%, based on a study completed in April 2023 in partnership with a Big Three global management consulting company.

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Sell your way with Shopify Checkout

Make checkout your own using customizable features that fit your unique business needs.

Sell more. Sell faster.
Shopify Checkout + Shop Pay

Instantly recognize 100M+ Shop Pay users by their email or device, so they can pay with one tap.

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Shop Pay is only available in certain countries.

4x faster

Let customers speed through checkout with Shop Pay’s one-tap checkout experience on any device.

91% higher conversion

Capture more sales with 91% higher mobile conversion and 56% higher desktop conversion compared to standard checkout.

100M+ more customers

Instantly increase your global reach and average order value through Shop Pay’s massive base of high-intent shoppers.

Learn more about Shop Pay

Build your one-of-a-kind checkout with advanced customizations

Customize your checkout—and Shop Pay—with powerful apps and branding tools, without sacrificing security or performance.

Shopify Plus

Apps for every checkout

Install apps that extend your checkout’s functionality—from loyalty programs to upsells, and so much more. Or build your own app to meet your store’s unique needs.

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Express your brand

Make basic customizations with the checkout editor. Shopify Plus plan subscribers can use the Checkout Branding API to make more advanced visual customizations.

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Developer platform

Get creative with Checkout Extensibility

Whatever checkout experience you’re imagining, go ahead and build it. Shopify Checkout is extensible, so developers can bring nearly any vision to life.

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Extend Shopify Checkout with apps

Develop apps that customize and extend Shopify Checkout, whether you’re planning to list your app on the Shopify App Store or build a bespoke app, with our suite of intuitive developer tools.

Scale up and be recognized

With tens of thousands of Shopify Plus brands, building for Shopify Checkout gives you unparalleled access to the biggest brands, the massive reach of the Shopify App Store, and the opportunity to build the next big thing in checkout.

24/7 support guaranteed

Get the support you need, day or night. Our support staff and world-class documentation is here to help you build the apps that push the boundaries of Shopify Checkout.

Shopify Checkout features

Quick visual customizations

Anyone can play around with unique color schemes and fonts, and customize the size and position of their logo.

Advanced visual customizations

Create expressive, consistent, and accessible experiences for checkout and your checkout apps.

Shopify Plus

Add functionality with apps

Add new functionality to your checkout, like post-purchase pages, tracking pixels, and additional fields with powerful apps.

Shopify Plus

More ways to pay

Let customers pay using their preferred method—from all the major cards to express checkout and gift cards.

Pay in installments

Reduce your abandoned cart rate by 28% on average with Shop Pay Installments—or offer other installment apps like Klarna and Affirm.

Sell like a local

Offer local payment methods and dynamic address fields, and estimate and collect duties and import taxes with Shopify Markets.

Sell more with pre-orders and subscriptions

Give customers more ways to buy with choices like pre-orders and subscriptions, and options to add personalized discounts.

Enable tipping options

Create customized tipping options that are unique to your business, and let customers tip your team directly at checkout.

Flexible shipping options

Offer competitive shipping rates, customized location-based pricing, and local shipping and delivery options.

In-store pickup

Give shoppers another way to quickly get their purchase with in-store pickup.

Localized experiences

Increase global sales by localizing your checkout in 50+ languages.

Show accurate delivery dates

Show customers exactly when they can expect delivery, so they can pick the best shipping option.

Always mobile-first

Shopify Checkout is a fully responsive, mobile-first experience, so shoppers can buy on any device.

Safe, secure, trusted

From fraud protection and systems that keep payment information safe, Shopify’s world-class security gives you peace of mind.

Ready to scale

Shopify Checkout can handle up to 40,000 checkout starts per minute, per store.

Advanced bot protection

Prevent bots from buying up your inventory during flash sales with scheduled bot protection and customizable skill testing questions.

Shopify Plus

Express checkouts

Convert more buyers by giving them the option to checkout faster with their favorite express checkouts, such as Shop Pay, PayPal, Apple Pay, and more.

Turn data into action

With our pixels manager, you can turn your customer data into competitive, actionable insights.

Text messaging consent

Boost repeat purchases by collecting marketing consent, so you can stay in touch with your customers.

Address autocomplete

Increase checkout speed with selectable suggestions for input fields.

Accessible to all

Shoppers can buy with confidence using their own assistive technologies.

Ready to get started?

Start your Shopify journey for free, and get all the tools you need to start, run, and grow your business.

Start your free trial

Shopify Checkout: The Best-Converting Ecommerce Checkout (2024)

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